Brands and new launches
Build a range around a clear customer need, then connect the product, logo and packaging. Begin with a manageable shortlist and identify which features make the range yours.
Example starting point
A new brand is comparing a pizza cutter and a rocker knife for a coordinated retail pack.
Include in your brief
- Target customer, product references and quantity per item
- Logo artwork, desired finish and packaging direction
- Launch priorities and sample decisions still open


