From product direction to project brief
Start with an existing product, a reference or your own drawing. KOVA Tough brings 20 years of factory experience to the discussion, helping you define the product, branding and packaging requirements for your business. Minimum orders start from 100 units; the final basis depends on the selected configuration.
Choose your starting point
Choose the route closest to what you already have. You do not need to settle the terminology before contacting us: a clear reference and a list of the decisions you need help with are enough to begin.
01 · OEM
Set out the dimensions, component materials and requirements that must stay fixed. Discuss feasibility, tooling and a sample against that brief.
Bring: a drawing or reference, quantity and intended use.
Explore OEM manufacturing02 · ODM
Identify the format you want to start from, then separate presentation changes from changes to the shape, handle or construction.
Bring: a product reference and a list of proposed changes.
Explore ODM development03 · Private label
Shortlist the products and consider logo placement, finish and packaging together. The chosen surface and order configuration shape the available options.
Bring: products, quantities, artwork and sales channel.
Explore private labelDefine the options
These are discussion areas, rather than a promise that every option is available on every product. Mark what must stay fixed and where you are open to alternatives. A change to construction may affect the sample, tooling, minimum quantity or test scope.
Swipe or scroll the table to compare all columns.
| Area | Include in your brief | What needs review |
|---|---|---|
| Product form | A catalogue item, drawing or reference, with the changes you want. | Whether the existing construction works or a different sample/tooling route is needed. |
| Material and finish | Component materials, surface appearance and intended use. | Material availability, finish feasibility and any effect on documentation. |
| Logo and colour | Artwork, approximate logo position, colour reference and desired contrast. | A method and placement suited to the surface, plus a sample for approval. |
| Set configuration | Each product, accessory or protective part to be included. | Quantity per item, how the pieces fit together and the complete pack-out. |
| Packaging | Retail, gift or ecommerce presentation, label fields and delivery channel. | Product protection, artwork/dieline requirements and packaging minimums. |
An example starting point
Illustrative brief—not a past customer project or a confirmed quotation.
A retailer wants to compare a wheel cutter and a rocker knife for a branded range. The useful starting information is the intended customer, quantity for each tool, destination country and preferred sales packaging.
A logo request calls for artwork and a proposed position. A handle change adds a construction question. A gift set adds a contents list and a packaging-fit review. Record these separately so the quotation can explain what each option includes.
The next step is to agree which sample configuration to evaluate, what it should demonstrate and which questions still need a written answer.
Compare pizza tool formatsBefore an order is agreed
You supply the reference, quantities, destination and priorities. Discuss feasible options, sample arrangements and the basis of the quotation.
Assess the product, logo position and packaging together. Record the sample version, accepted features and changes still required.
Confirm specifications, artwork, quantities, inspection requirements and commercial terms in writing. Revisit affected approvals when the configuration changes.
No. You can start with a catalogue item, reference or description of the task. Tell us what is fixed and what still needs development. A drawing or more detailed specification may be needed before a particular design can be quoted or sampled.
MOQ from 100 units is a starting point. Product, colour, decoration, tooling and packaging choices can change the minimums. Ask for the basis by item and configuration in your quotation.
Send a reference, intended use and quantity so we can discuss feasibility and the sourcing route. The manufacturing and coordination responsibilities need to be confirmed for that item.
Bring the starting point you have
Share your products, quantity per item, target market and customisation priorities. Add your reference files by email when they help explain the request.
Prepare your enquiryCustom kitchen tools and utensils
A logo brief and a new product design need different reviews. Separate appearance, construction and packaging decisions so each change has a clear sample and quotation basis.
Start with a catalogue reference. Define logo artwork, position, finish and retail packaging, then review a decorated sample.
Plan a private-label range →Identify the existing form and requested changes to handles, working surfaces or set contents. Review how the changes affect construction and testing.
Explore ODM development →Supply component materials, dimensions and performance requirements. Agree the tooling route, sample criteria and inspection scope.
Prepare an OEM specification →